Apple Inc. (AAPL) vs ServiceNow, Inc. (NOW)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| AAPL | NOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Application |
| Size band | MEGA | LARGE |
| Listing | Nasdaq GS | NYSE |
| Country | United States | United States |
| Theme | semiconductor-design | saas |
| Price and returns | ||
| Last close | $343.91 | $158.18 |
| Return · 1 week | +0.28% | +8.82% |
| Return · 1 month | +1.63% | +20.33% |
| Return · 3 months | +1.13% | +42.99% |
| Return · year to date | +27.02% | +7.28% |
| Return · 1 year | +28.18% | −16.42% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −2.22% | −18.03% |
| 52-week high | $351.73 | $192.97 |
| 52-week low | $243.42 | $81.24 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $5.07T | $163.54B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $12.96B | $2.00B |
| Employees | 150,000 | 29,187 |
| Valuation | ||
| Price to earnings · trailing | 39.88× | 88.73× |
| Price to earnings · forward | 36.33× | 28.36× |
| Price to sales | 10.87× | 9.96× |
| Price to book | 47.25× | 11.73× |
| Enterprise value to EBITDA | 30.35× | 51.97× |
| Enterprise value to revenue | 10.92× | 10.22× |
| PEG ratio | 2.79 | 1.02 |
| Earnings per share · trailing | 8.72 | 1.60 |
| Profitability | ||
| Gross margin | 48.65% | 74.77% |
| Operating margin | 32.62% | 4.06% |
| Profit margin | 27.62% | 11.34% |
| Return on equity | 148.75% | 14.24% |
| Return on assets | 27.08% | 4.25% |
| Growth | ||
| Revenue growth | +16.40% | +24.00% |
| Earnings growth | +28.70% | −21.90% |
| Balance sheet and payout | ||
| Debt / equity (%) | 78.45 | 67.54 |
| Current ratio | 1.00 | 0.70 |
| Dividend yield | 0.31% | 0.00% |
| Payout ratio | 12.04% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 57.69 | 68.67 |
| ADX · 14 | 19.90 | 33.62 |
| 50-day average | $330.23 | $138.17 |
| 200-day average | $294.84 | $115.17 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 1.86% | 3.91% |
The full AAPL analysis
Everything this table leaves out for Apple Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the AAPL argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full AAPL analysisThe full NOW analysis
Everything this table leaves out for ServiceNow, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the NOW argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full NOW analysis