Apple Inc. (AAPL) vs PSQ Holdings, Inc. (PSQH)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| AAPL | PSQH | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Application |
| Size band | MEGA | NANO |
| Listing | Nasdaq GS | NYSE |
| Country | United States | United States |
| Theme | semiconductor-design | payment-processing |
| Price and returns | ||
| Last close | $343.91 | $3.03 |
| Return · 1 week | +0.28% | −4.11% |
| Return · 1 month | +1.63% | −39.40% |
| Return · 3 months | +1.13% | −18.11% |
| Return · year to date | +27.02% | +183.18% |
| Return · 1 year | +28.18% | +35.27% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −2.22% | −57.92% |
| 52-week high | $351.73 | $7.20 |
| 52-week low | $243.42 | $0.37 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $5.07T | $11.29M |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $12.96B | $138.47K |
| Employees | 150,000 | 36 |
| Valuation | ||
| Price to earnings · trailing | 39.88× | n/a (negative earnings) |
| Price to earnings · forward | 36.33× | n/a (negative forward earnings) |
| Price to sales | 10.87× | 0.40× |
| Price to book | 47.25× | 2.32× |
| Enterprise value to EBITDA | 30.35× | n/a (negative EBITDA) |
| Enterprise value to revenue | 10.92× | 1.46× |
| PEG ratio | 2.79 | — |
| Earnings per share · trailing | 8.72 | -8.79 |
| Profitability | ||
| Gross margin | 48.65% | 61.06% |
| Operating margin | 32.62% | −67.15% |
| Profit margin | 27.62% | −107.53% |
| Return on equity | 148.75% | −218.20% |
| Return on assets | 27.08% | −30.41% |
| Growth | ||
| Revenue growth | +16.40% | +107.80% |
| Earnings growth | +28.70% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 78.45 | 867.49 |
| Current ratio | 1.00 | 1.47 |
| Dividend yield | 0.31% | 0.00% |
| Payout ratio | 12.04% | — |
| Trend and volatility | ||
| RSI · 14 | 57.69 | 28.05 |
| ADX · 14 | 19.90 | 31.03 |
| 50-day average | $330.23 | $4.65 |
| 200-day average | $294.84 | $2.33 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 1.86% | 9.45% |
The full AAPL analysis
Everything this table leaves out for Apple Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the AAPL argument makes.
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Open the full AAPL analysisThe full PSQH analysis
Everything this table leaves out for PSQ Holdings, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the PSQH argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full PSQH analysis