Apple Inc. (AAPL) vs comScore, Inc. (SCOR)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| AAPL | SCOR | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Application |
| Size band | MEGA | NANO |
| Listing | Nasdaq GS | Nasdaq GS |
| Country | United States | United States |
| Theme | semiconductor-design | martech-adtech |
| Price and returns | ||
| Last close | $343.91 | $3.15 |
| Return · 1 week | +0.28% | −3.67% |
| Return · 1 month | +1.63% | −35.19% |
| Return · 3 months | +1.13% | −58.93% |
| Return · year to date | +27.02% | −52.20% |
| Return · 1 year | +28.18% | −57.43% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −2.22% | −66.27% |
| 52-week high | $351.73 | $9.34 |
| 52-week low | $243.42 | $3.07 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $5.07T | $47.83M |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $12.96B | $120.96K |
| Employees | 150,000 | 1,116 |
| Valuation | ||
| Price to earnings · trailing | 39.88× | 0.56× |
| Price to earnings · forward | 36.33× | n/a (negative forward earnings) |
| Price to sales | 10.87× | 0.18× |
| Price to book | 47.25× | 0.68× |
| Enterprise value to EBITDA | 30.35× | 62.07× |
| Enterprise value to revenue | 10.92× | 0.39× |
| PEG ratio | 2.79 | 1.49 |
| Earnings per share · trailing | 8.72 | 7.25 |
| Profitability | ||
| Gross margin | 48.65% | 38.93% |
| Operating margin | 32.62% | −11.73% |
| Profit margin | 27.62% | 6.90% |
| Return on equity | 148.75% | −9.62% |
| Return on assets | 27.08% | −0.94% |
| Growth | ||
| Revenue growth | +16.40% | −11.30% |
| Earnings growth | +28.70% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 78.45 | 5.20 |
| Current ratio | 1.00 | 0.76 |
| Dividend yield | 0.31% | 0.00% |
| Payout ratio | 12.04% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 57.69 | 26.04 |
| ADX · 14 | 19.90 | 25.47 |
| 50-day average | $330.23 | $4.65 |
| 200-day average | $294.84 | $6.72 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 1.86% | 12.97% |
The full AAPL analysis
Everything this table leaves out for Apple Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the AAPL argument makes.
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Open the full AAPL analysisThe full SCOR analysis
Everything this table leaves out for comScore, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the SCOR argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full SCOR analysis