Amazon.com, Inc. (AMZN) vs Reborn Coffee, Inc. (REBN)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
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A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| AMZN | REBN | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Internet Retail | Restaurants |
| Size band | MEGA | NANO |
| Listing | Nasdaq GS | Nasdaq CM |
| Country | United States | United States |
| Theme | ecommerce-marketplaces | fast-food-and-quick-service |
| Price and returns | ||
| Last close | $249.09 | $1.53 |
| Return · 1 week | −5.09% | −9.47% |
| Return · 1 month | +1.19% | +7.75% |
| Return · 3 months | +7.90% | +24.39% |
| Return · year to date | +9.97% | −2.86% |
| Return · 1 year | +9.75% | −31.08% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −13.27% | −48.14% |
| 52-week high | $287.20 | $2.95 |
| 52-week low | $196.00 | $0.65 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $2.69T | $13.19M |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $8.37B | $98.07K |
| Employees | 1,595,000 | — |
| Valuation | ||
| Price to earnings · trailing | 20.11× | n/a (negative earnings) |
| Price to earnings · forward | 23.94× | — |
| Price to sales | 3.48× | 0.75× |
| Price to book | 4.89× | 31.11× |
| Enterprise value to EBITDA | 16.73× | n/a (negative EBITDA) |
| Enterprise value to revenue | 3.64× | 1.27× |
| PEG ratio | 1.45 | — |
| Earnings per share · trailing | 12.43 | -0.80 |
| Profitability | ||
| Gross margin | 50.77% | 38.76% |
| Operating margin | 13.69% | −24.93% |
| Profit margin | 17.44% | −37.56% |
| Return on equity | 30.56% | — |
| Return on assets | 6.59% | −14.69% |
| Growth | ||
| Revenue growth | +19.60% | +244.60% |
| Earnings growth | +242.30% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 45.62 | 1,136.23 |
| Current ratio | 1.03 | 0.65 |
| Dividend yield | 0.00% | 0.00% |
| Payout ratio | 0.00% | — |
| Trend and volatility | ||
| RSI · 14 | 44.35 | 48.78 |
| ADX · 14 | 14.22 | 25.43 |
| 50-day average | $255.38 | $1.37 |
| 200-day average | $243.31 | $1.73 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.79% | 15.49% |
The full AMZN analysis
Everything this table leaves out for Amazon.com, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the AMZN argument makes.
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Open the full AMZN analysisThe full REBN analysis
Everything this table leaves out for Reborn Coffee, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the REBN argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full REBN analysis