Brunswick Corporation (BC) vs Booking Holdings Inc. (BKNG)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BC | BKNG | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Recreational Vehicles | Travel Services |
| Size band | MID | LARGE |
| Listing | NYSE | Nasdaq GS |
| Country | United States | United States |
| Theme | travel-and-leisure | online-travel |
| Price and returns | ||
| Last close | $66.11 | $153.14 |
| Return · 1 week | +3.59% | −5.82% |
| Return · 1 month | −0.03% | −6.55% |
| Return · 3 months | −19.39% | −23.16% |
| Return · year to date | −11.96% | −27.91% |
| Return · 1 year | −5.19% | −26.83% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −26.75% | −30.65% |
| 52-week high | $90.25 | $220.81 |
| 52-week low | $59.06 | $150.14 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $4.28B | $120.75B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $46.58M | $941.96M |
| Employees | 14,000 | 25,550 |
| Valuation | ||
| Price to earnings · trailing | n/a (negative earnings) | 17.28× |
| Price to earnings · forward | 11.87× | 12.60× |
| Price to sales | 0.74× | 4.28× |
| Price to book | 2.49× | n/a (negative book value) |
| Enterprise value to EBITDA | 10.23× | 11.60× |
| Enterprise value to revenue | 1.10× | 4.28× |
| PEG ratio | 0.72 | 0.86 |
| Earnings per share · trailing | -1.32 | 9.02 |
| Profitability | ||
| Gross margin | 25.58% | — |
| Operating margin | 6.80% | 34.41% |
| Profit margin | −1.54% | 25.53% |
| Return on equity | −4.83% | — |
| Return on assets | 3.38% | 20.38% |
| Growth | ||
| Revenue growth | +7.70% | +8.10% |
| Earnings growth | +87.50% | +130.00% |
| Balance sheet and payout | ||
| Debt / equity (%) | 136.48 | — |
| Current ratio | 1.45 | 1.09 |
| Dividend yield | 2.73% | 1.08% |
| Payout ratio | 200.00% | 17.82% |
| Trend and volatility | ||
| RSI · 14 | 49.71 | 35.22 |
| ADX · 14 | 27.39 | 20.32 |
| 50-day average | $69.70 | $176.05 |
| 200-day average | $77.66 | $178.12 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 3.16% | 3.34% |
The full BC analysis
Everything this table leaves out for Brunswick Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BC argument makes.
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Open the full BC analysisThe full BKNG analysis
Everything this table leaves out for Booking Holdings Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BKNG argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full BKNG analysis