Brunswick Corporation (BC) vs McDonald's Corporation (MCD)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BC | MCD | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Recreational Vehicles | Restaurants |
| Size band | MID | LARGE |
| Listing | NYSE | NYSE |
| Country | United States | United States |
| Theme | travel-and-leisure | fast-food-and-quick-service |
| Price and returns | ||
| Last close | $66.11 | $250.83 |
| Return · 1 week | +3.59% | +3.36% |
| Return · 1 month | −0.03% | +7.38% |
| Return · 3 months | −19.39% | −8.13% |
| Return · year to date | −11.96% | −16.83% |
| Return · 1 year | −5.19% | −18.15% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −26.75% | −26.60% |
| 52-week high | $90.25 | $341.75 |
| 52-week low | $59.06 | $229.20 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $4.28B | $177.50B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $46.58M | $1.24B |
| Employees | 14,000 | 150,000 |
| Valuation | ||
| Price to earnings · trailing | n/a (negative earnings) | 19.74× |
| Price to earnings · forward | 11.87× | 17.65× |
| Price to sales | 0.74× | 6.21× |
| Price to book | 2.49× | n/a (negative book value) |
| Enterprise value to EBITDA | 10.23× | 15.12× |
| Enterprise value to revenue | 1.10× | 8.15× |
| PEG ratio | 0.72 | 2.57 |
| Earnings per share · trailing | -1.32 | 12.31 |
| Profitability | ||
| Gross margin | 25.58% | 57.38% |
| Operating margin | 6.80% | 46.49% |
| Profit margin | −1.54% | 31.72% |
| Return on equity | −4.83% | — |
| Return on assets | 3.38% | 13.25% |
| Growth | ||
| Revenue growth | +7.70% | +3.70% |
| Earnings growth | +87.50% | +5.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 136.48 | — |
| Current ratio | 1.45 | 1.08 |
| Dividend yield | 2.73% | 3.18% |
| Payout ratio | 200.00% | 59.71% |
| Trend and volatility | ||
| RSI · 14 | 49.71 | 60.71 |
| ADX · 14 | 27.39 | 32.35 |
| 50-day average | $69.70 | $249.35 |
| 200-day average | $77.66 | $284.26 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 3.16% | 1.86% |
The full BC analysis
Everything this table leaves out for Brunswick Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BC argument makes.
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Open the full BC analysisThe full MCD analysis
Everything this table leaves out for McDonald's Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MCD argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full MCD analysis