Brown-Forman Corporation (BF-B) vs The Coca-Cola Company (KO)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BF-B | KO | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Beverages - Wineries & Distilleries | Beverages - Non-Alcoholic |
| Size band | LARGE | MEGA |
| Listing | NYSE | NYSE |
| Country | United States | United States |
| Theme | alcoholic-beverages | non-alcoholic-beverages |
| Price and returns | ||
| Last close | $28.95 | $92.70 |
| Return · 1 week | +2.59% | −0.77% |
| Return · 1 month | +11.22% | +6.33% |
| Return · 3 months | +0.17% | +5.02% |
| Return · year to date | +11.77% | +35.04% |
| Return · 1 year | +3.32% | +34.16% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −9.30% | −2.80% |
| 52-week high | $31.92 | $95.37 |
| 52-week low | $22.61 | $67.27 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $13.28B | $398.89B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $62.34M | $1.37B |
| Employees | 4,900 | 65,900 |
| Valuation | ||
| Price to earnings · trailing | 17.25× | 28.20× |
| Price to earnings · forward | 15.59× | 26.65× |
| Price to sales | 3.13× | 8.06× |
| Price to book | 3.09× | 11.18× |
| Enterprise value to EBITDA | 12.15× | 25.54× |
| Enterprise value to revenue | 3.68× | 8.66× |
| PEG ratio | 1.99 | 4.27 |
| Earnings per share · trailing | 1.55 | 3.33 |
| Profitability | ||
| Gross margin | 60.66% | 61.89% |
| Operating margin | 27.55% | 34.87% |
| Profit margin | 18.42% | 28.56% |
| Return on equity | 18.12% | 42.05% |
| Return on assets | 8.63% | 9.40% |
| Growth | ||
| Revenue growth | −1.40% | +6.70% |
| Earnings growth | +5.70% | +16.90% |
| Balance sheet and payout | ||
| Debt / equity (%) | 61.50 | 115.52 |
| Current ratio | 3.26 | 1.31 |
| Dividend yield | 3.46% | 2.26% |
| Payout ratio | 59.32% | 62.46% |
| Trend and volatility | ||
| RSI · 14 | 60.44 | 59.68 |
| ADX · 14 | 26.08 | 29.80 |
| 50-day average | $27.12 | $89.20 |
| 200-day average | $27.00 | $81.71 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.66% | 1.80% |
The full BF-B analysis
Everything this table leaves out for Brown-Forman Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BF-B argument makes.
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Open the full BF-B analysisThe full KO analysis
Everything this table leaves out for The Coca-Cola Company: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the KO argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full KO analysis