Brown-Forman Corporation (BF-B) vs The Procter & Gamble Company (PG)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BF-B | PG | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Beverages - Wineries & Distilleries | Household & Personal Products |
| Size band | LARGE | MEGA |
| Listing | NYSE | NYSE |
| Country | United States | United States |
| Theme | alcoholic-beverages | household-products |
| Price and returns | ||
| Last close | $28.95 | $159.92 |
| Return · 1 week | +2.59% | +2.09% |
| Return · 1 month | +11.22% | +7.31% |
| Return · 3 months | +0.17% | +7.42% |
| Return · year to date | +11.77% | +14.44% |
| Return · 1 year | +3.32% | +6.94% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −9.30% | −4.38% |
| 52-week high | $31.92 | $167.25 |
| 52-week low | $22.61 | $137.62 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $13.28B | $370.66B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $62.34M | $1.29B |
| Employees | 4,900 | 104,000 |
| Valuation | ||
| Price to earnings · trailing | 17.25× | 24.07× |
| Price to earnings · forward | 15.59× | 21.56× |
| Price to sales | 3.13× | 4.26× |
| Price to book | 3.09× | 6.94× |
| Enterprise value to EBITDA | 12.15× | 16.02× |
| Enterprise value to revenue | 3.68× | 4.56× |
| PEG ratio | 1.99 | 4.08 |
| Earnings per share · trailing | 1.55 | 6.62 |
| Profitability | ||
| Gross margin | 60.66% | 50.18% |
| Operating margin | 27.55% | 22.08% |
| Profit margin | 18.42% | 18.10% |
| Return on equity | 18.12% | 30.29% |
| Return on assets | 8.63% | 10.72% |
| Growth | ||
| Revenue growth | −1.40% | +1.50% |
| Earnings growth | +5.70% | −15.50% |
| Balance sheet and payout | ||
| Debt / equity (%) | 61.50 | 64.49 |
| Current ratio | 3.26 | 0.68 |
| Dividend yield | 3.46% | 2.73% |
| Payout ratio | 59.32% | 64.33% |
| Trend and volatility | ||
| RSI · 14 | 60.44 | 61.34 |
| ADX · 14 | 26.08 | 34.41 |
| 50-day average | $27.12 | $148.67 |
| 200-day average | $27.00 | $148.61 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.66% | 2.07% |
The full BF-B analysis
Everything this table leaves out for Brown-Forman Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BF-B argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full BF-B analysisThe full PG analysis
Everything this table leaves out for The Procter & Gamble Company: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the PG argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full PG analysis