Baidu, Inc. (BIDU) vs Alphabet Inc. (GOOGL)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BIDU | GOOGL | |
|---|---|---|
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Size band | LARGE | MEGA |
| Listing | Nasdaq GS | Nasdaq GS |
| Country | China | United States |
| Theme | generative-ai | martech-adtech |
| Price and returns | ||
| Last close | $77.85 | $316.80 |
| Return · 1 week | −2.42% | −7.96% |
| Return · 1 month | −10.49% | −7.57% |
| Return · 3 months | −25.80% | −5.07% |
| Return · year to date | −48.20% | +0.65% |
| Return · 1 year | −39.49% | +17.88% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −52.90% | −22.47% |
| 52-week high | $165.30 | $408.61 |
| 52-week low | $76.73 | $244.15 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | — | $3.87T |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $181.36M | $7.30B |
| Employees | 33,500 | 198,933 |
| Valuation | ||
| Price to earnings · trailing | n/a (negative earnings) | 17.09× |
| Price to earnings · forward | 11.00× | 22.28× |
| Price to sales | 0.21× | 9.34× |
| Price to book | 0.64× | 6.69× |
| Enterprise value to EBITDA | n/a (negative enterprise value) | 23.46× |
| Enterprise value to revenue | n/a (negative enterprise value) | 9.11× |
| PEG ratio | 0.68 | 1.20 |
| Earnings per share · trailing | -2.24 | 19.93 |
| Profitability | ||
| Gross margin | 40.87% | 60.90% |
| Operating margin | 9.65% | 34.03% |
| Profit margin | −3.70% | 54.75% |
| Return on equity | −1.39% | 48.68% |
| Return on assets | 1.20% | 12.96% |
| Growth | ||
| Revenue growth | −4.20% | +24.20% |
| Earnings growth | −73.80% | +294.00% |
| Balance sheet and payout | ||
| Debt / equity (%) | 38.26 | 18.86 |
| Current ratio | 2.33 | 2.72 |
| Dividend yield | 0.00% | 0.26% |
| Payout ratio | 0.00% | 4.26% |
| Trend and volatility | ||
| RSI · 14 | 29.34 | 29.54 |
| ADX · 14 | 33.22 | 19.15 |
| 50-day average | $88.73 | $342.36 |
| 200-day average | $115.87 | $341.27 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.73% | 2.66% |
The full BIDU analysis
Everything this table leaves out for Baidu, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BIDU argument makes.
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Open the full BIDU analysisThe full GOOGL analysis
Everything this table leaves out for Alphabet Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the GOOGL argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full GOOGL analysis