Birkenstock Holding plc (BIRK) vs McDonald's Corporation (MCD)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BIRK | MCD | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Footwear & Accessories | Restaurants |
| Size band | MID | LARGE |
| Listing | NYSE | NYSE |
| Country | United Kingdom | United States |
| Theme | apparel-and-footwear | fast-food-and-quick-service |
| Price and returns | ||
| Last close | $32.61 | $250.83 |
| Return · 1 week | −0.31% | +3.36% |
| Return · 1 month | −1.09% | +7.38% |
| Return · 3 months | −22.08% | −8.13% |
| Return · year to date | −21.93% | −16.83% |
| Return · 1 year | −23.11% | −18.15% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −35.72% | −26.60% |
| 52-week high | $50.73 | $341.75 |
| 52-week low | $29.93 | $229.20 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $5.38B | $177.50B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $71.41M | $1.24B |
| Employees | 6,800 | 150,000 |
| Valuation | ||
| Price to earnings · trailing | 14.67× | 19.74× |
| Price to earnings · forward | 11.93× | 17.65× |
| Price to sales | 2.37× | 6.21× |
| Price to book | 1.84× | n/a (negative book value) |
| Enterprise value to EBITDA | 10.86× | 15.12× |
| Enterprise value to revenue | 3.10× | 8.15× |
| PEG ratio | 0.95 | 2.57 |
| Earnings per share · trailing | 2.22 | 12.31 |
| Profitability | ||
| Gross margin | 56.86% | 57.38% |
| Operating margin | 28.97% | 46.49% |
| Profit margin | 14.82% | 31.72% |
| Return on equity | 12.36% | — |
| Return on assets | 6.71% | 13.25% |
| Growth | ||
| Revenue growth | +13.30% | +3.70% |
| Earnings growth | −13.00% | +5.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 69.02 | — |
| Current ratio | 3.78 | 1.08 |
| Dividend yield | 0.00% | 3.18% |
| Payout ratio | 0.00% | 59.71% |
| Trend and volatility | ||
| RSI · 14 | 46.09 | 60.71 |
| ADX · 14 | 12.76 | 32.35 |
| 50-day average | $33.39 | $249.35 |
| 200-day average | $38.38 | $284.26 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 4.00% | 1.86% |
The full BIRK analysis
Everything this table leaves out for Birkenstock Holding plc: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BIRK argument makes.
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Open the full BIRK analysisThe full MCD analysis
Everything this table leaves out for McDonald's Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MCD argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full MCD analysis