Booking Holdings Inc. (BKNG) vs Harley-Davidson, Inc. (HOG)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BKNG | HOG | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Travel Services | Recreational Vehicles |
| Size band | LARGE | MID |
| Listing | Nasdaq GS | NYSE |
| Country | United States | United States |
| Theme | online-travel | automotive-oems |
| Price and returns | ||
| Last close | $153.14 | $28.85 |
| Return · 1 week | −5.82% | +7.93% |
| Return · 1 month | −6.55% | +16.94% |
| Return · 3 months | −23.16% | +14.08% |
| Return · year to date | −27.91% | +41.25% |
| Return · 1 year | −26.83% | +8.93% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −30.65% | −1.70% |
| 52-week high | $220.81 | $29.35 |
| 52-week low | $150.14 | $17.09 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $120.75B | $3.00B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $941.96M | $50.49M |
| Employees | 25,550 | 5,500 |
| Valuation | ||
| Price to earnings · trailing | 17.28× | 14.70× |
| Price to earnings · forward | 12.60× | 13.37× |
| Price to sales | 4.28× | 0.66× |
| Price to book | n/a (negative book value) | 0.90× |
| Enterprise value to EBITDA | 11.60× | 8.95× |
| Enterprise value to revenue | 4.28× | 0.90× |
| PEG ratio | 0.86 | 2.08 |
| Earnings per share · trailing | 9.02 | 1.82 |
| Profitability | ||
| Gross margin | — | 26.89% |
| Operating margin | 34.41% | 5.63% |
| Profit margin | 25.53% | 4.78% |
| Return on equity | — | 6.09% |
| Return on assets | 20.38% | 1.62% |
| Growth | ||
| Revenue growth | +8.10% | −5.90% |
| Earnings growth | +130.00% | −15.00% |
| Balance sheet and payout | ||
| Debt / equity (%) | — | 74.04 |
| Current ratio | 1.09 | 1.90 |
| Dividend yield | 1.08% | 2.80% |
| Payout ratio | 17.82% | 40.38% |
| Trend and volatility | ||
| RSI · 14 | 35.22 | 64.51 |
| ADX · 14 | 20.32 | 20.54 |
| 50-day average | $176.05 | $26.99 |
| 200-day average | $178.12 | $23.80 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 3.34% | 3.24% |
The full BKNG analysis
Everything this table leaves out for Booking Holdings Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BKNG argument makes.
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Open the full BKNG analysisThe full HOG analysis
Everything this table leaves out for Harley-Davidson, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the HOG argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full HOG analysis