BT Brands, Inc. (BTBD) vs McDonald's Corporation (MCD)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BTBD | MCD | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Restaurants | Restaurants |
| Size band | NANO | LARGE |
| Listing | Nasdaq CM | NYSE |
| Country | United States | United States |
| Theme | fast-food-and-quick-service | fast-food-and-quick-service |
| Price and returns | ||
| Last close | $1.64 | $250.83 |
| Return · 1 week | −1.80% | +3.36% |
| Return · 1 month | −13.23% | +7.38% |
| Return · 3 months | +36.67% | −8.13% |
| Return · year to date | +13.10% | −16.83% |
| Return · 1 year | −12.77% | −18.15% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −33.87% | −26.60% |
| 52-week high | $2.48 | $341.75 |
| 52-week low | $1.03 | $229.20 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $10.14M | $177.50B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $38.79K | $1.24B |
| Employees | 28 | 150,000 |
| Valuation | ||
| Price to earnings · trailing | n/a (negative earnings) | 19.74× |
| Price to earnings · forward | — | 17.65× |
| Price to sales | 0.81× | 6.21× |
| Price to book | 1.65× | n/a (negative book value) |
| Enterprise value to EBITDA | 19.08× | 15.12× |
| Enterprise value to revenue | 0.71× | 8.15× |
| PEG ratio | — | 2.57 |
| Earnings per share · trailing | -0.09 | 12.31 |
| Profitability | ||
| Gross margin | 29.85% | 57.38% |
| Operating margin | 3.30% | 46.49% |
| Profit margin | −4.57% | 31.72% |
| Return on equity | −8.95% | — |
| Return on assets | −0.99% | 13.25% |
| Growth | ||
| Revenue growth | −6.10% | +3.70% |
| Earnings growth | +906.60% | +5.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 54.43 | — |
| Current ratio | 4.48 | 1.08 |
| Dividend yield | 0.00% | 3.18% |
| Payout ratio | 0.00% | 59.71% |
| Trend and volatility | ||
| RSI · 14 | 45.13 | 60.71 |
| ADX · 14 | 19.65 | 32.35 |
| 50-day average | $1.66 | $249.35 |
| 200-day average | $1.44 | $284.26 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 9.26% | 1.86% |
The full BTBD analysis
Everything this table leaves out for BT Brands, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BTBD argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full BTBD analysisThe full MCD analysis
Everything this table leaves out for McDonald's Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MCD argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full MCD analysis