British American Tobacco p.l.c. (BTI) vs Diageo plc (DGED.L)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| BTI | DGED.L | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Tobacco | Beverages - Wineries & Distilleries |
| Size band | LARGE | LARGE |
| Listing | NYSE | London |
| Country | United Kingdom | United Kingdom |
| Theme | tobacco-and-nicotine | alcoholic-beverages |
| Price and returns | ||
| Last close | $60.10 | $93.40 |
| Return · 1 week | +2.72% | +4.20% |
| Return · 1 month | +8.94% | +7.57% |
| Return · 3 months | −3.53% | +10.13% |
| Return · year to date | +7.82% | +8.28% |
| Return · 1 year | +18.61% | −4.09% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −10.70% | −9.07% |
| 52-week high | $67.30 | $102.72 |
| 52-week low | $49.88 | $71.70 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $129.20B | $51.98B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $259.03M | $181.06K |
| Employees | 47,797 | 27,972 |
| Valuation | ||
| Price to earnings · trailing | 15.38× | 30.46× |
| Price to earnings · forward | 11.45× | — |
| Price to sales | 5.01× | 2.69× |
| Price to book | 10.48× | 87.58× |
| Enterprise value to EBITDA | 60.92× | 149.54× |
| Enterprise value to revenue | 26.47× | 48.94× |
| PEG ratio | 1.51 | 0.59 |
| Earnings per share · trailing | 3.90 | 3.12 |
| Profitability | ||
| Gross margin | 83.56% | 59.47% |
| Operating margin | 34.91% | 27.04% |
| Profit margin | 24.63% | 8.84% |
| Return on equity | 13.42% | 14.99% |
| Return on assets | 5.12% | 7.48% |
| Growth | ||
| Revenue growth | +1.40% | −1.70% |
| Earnings growth | −28.60% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 72.15 | 171.35 |
| Current ratio | 0.84 | 1.60 |
| Dividend yield | 5.57% | 2.13% |
| Payout ratio | 83.97% | 106.52% |
| Trend and volatility | ||
| RSI · 14 | 64.62 | 65.12 |
| ADX · 14 | 25.04 | 25.23 |
| 50-day average | $56.14 | $89.63 |
| 200-day average | $59.06 | $85.72 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.02% | 1.90% |
The full BTI analysis
Everything this table leaves out for British American Tobacco p.l.c.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the BTI argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full BTI analysisThe full DGED.L analysis
Everything this table leaves out for Diageo plc: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the DGED.L argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full DGED.L analysis