The Vita Coco Company, Inc. (COCO) vs Altria Group, Inc. (MO)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
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Data as of Oct 27, 2026, for both companies.
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| COCO | MO | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Beverages - Non-Alcoholic | Tobacco |
| Size band | MID | LARGE |
| Listing | Nasdaq GS | NYSE |
| Country | United States | United States |
| Theme | non-alcoholic-beverages | tobacco-and-nicotine |
| Price and returns | ||
| Last close | $55.80 | $73.62 |
| Return · 1 week | −5.56% | −0.63% |
| Return · 1 month | −3.23% | +6.50% |
| Return · 3 months | −19.81% | −1.60% |
| Return · year to date | +4.37% | +30.61% |
| Return · 1 year | +36.15% | +19.59% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −34.99% | −4.46% |
| 52-week high | $85.83 | $77.06 |
| 52-week low | $39.46 | $54.70 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $3.18B | $122.93B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $55.52M | $566.58M |
| Employees | 336 | 5,900 |
| Valuation | ||
| Price to earnings · trailing | 32.43× | 15.09× |
| Price to earnings · forward | 25.08× | 12.22× |
| Price to sales | 4.81× | 5.85× |
| Price to book | 8.40× | n/a (negative book value) |
| Enterprise value to EBITDA | 22.72× | 8.76× |
| Enterprise value to revenue | 4.40× | 6.76× |
| PEG ratio | — | 2.63 |
| Earnings per share · trailing | 1.81 | 4.75 |
| Profitability | ||
| Gross margin | 41.13% | 72.24% |
| Operating margin | 29.21% | 76.36% |
| Profit margin | 15.50% | 38.90% |
| Return on equity | 31.37% | — |
| Return on assets | 16.97% | 29.54% |
| Growth | ||
| Revenue growth | +28.10% | +1.20% |
| Earnings growth | +115.80% | −2.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 3.51 | — |
| Current ratio | 3.36 | 0.52 |
| Dividend yield | 0.00% | 6.22% |
| Payout ratio | 0.00% | 89.26% |
| Trend and volatility | ||
| RSI · 14 | 44.68 | 58.06 |
| ADX · 14 | 14.91 | 23.45 |
| 50-day average | $58.16 | $69.68 |
| 200-day average | $61.70 | $68.56 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 6.29% | 2.07% |
The full COCO analysis
Everything this table leaves out for The Vita Coco Company, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the COCO argument makes.
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Open the full COCO analysisThe full MO analysis
Everything this table leaves out for Altria Group, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MO argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full MO analysis