Costco Wholesale Corporation (COST) vs 22nd Century Group, Inc. (XXII)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
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| COST | XXII | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Discount Stores | Tobacco |
| Size band | MEGA | NANO |
| Listing | Nasdaq GS | Nasdaq CM |
| Country | United States | United States |
| Theme | discount-retail | tobacco-and-nicotine |
| Price and returns | ||
| Last close | $1,005.16 | $0.09 |
| Return · 1 week | +0.97% | −70.03% |
| Return · 1 month | +8.91% | −90.74% |
| Return · 3 months | +3.99% | −97.75% |
| Return · year to date | +17.96% | −99.33% |
| Return · 1 year | +8.56% | −99.61% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −8.33% | −99.67% |
| 52-week high | $1,096.50 | $27.00 |
| 52-week low | $844.06 | $0.09 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $444.60B | $63.12K |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $2.08B | $2.69K |
| Employees | 355,000 | 32 |
| Valuation | ||
| Price to earnings · trailing | 48.33× | — |
| Price to earnings · forward | 40.09× | n/a (negative forward earnings) |
| Price to sales | 1.47× | 0.03× |
| Price to book | 12.42× | 0.01× |
| Enterprise value to EBITDA | 30.56× | n/a (negative enterprise value and EBITDA) |
| Enterprise value to revenue | 1.43× | n/a (negative enterprise value) |
| PEG ratio | 5.03 | — |
| Earnings per share · trailing | 20.76 | 78.07 |
| Profitability | ||
| Gross margin | 12.82% | −54.60% |
| Operating margin | 3.79% | −247.82% |
| Profit margin | 3.04% | −840.83% |
| Return on equity | 28.40% | −105.72% |
| Return on assets | 8.66% | −30.95% |
| Growth | ||
| Revenue growth | +11.10% | −40.40% |
| Earnings growth | +15.00% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 28.44 | 9.38 |
| Current ratio | 1.06 | 2.61 |
| Dividend yield | 0.59% | 0.00% |
| Payout ratio | 26.69% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 69.68 | 27.49 |
| ADX · 14 | 40.05 | 43.48 |
| 50-day average | $939.75 | $3.44 |
| 200-day average | $969.80 | $5.45 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 1.62% | 184.35% |
The full COST analysis
Everything this table leaves out for Costco Wholesale Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the COST argument makes.
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Open the full COST analysisThe full XXII analysis
Everything this table leaves out for 22nd Century Group, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the XXII argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full XXII analysis