Direct Digital Holdings, Inc. (DRCT) vs Alphabet Inc. (GOOGL)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| DRCT | GOOGL | |
|---|---|---|
| Sector | Communication Services | Communication Services |
| Industry | Advertising Agencies | Internet Content & Information |
| Size band | NANO | MEGA |
| Listing | PNK | Nasdaq GS |
| Country | United States | United States |
| Theme | martech-adtech | martech-adtech |
| Price and returns | ||
| Last close | $0.21 | $316.80 |
| Return · 1 week | −34.38% | −7.96% |
| Return · 1 month | −86.96% | −7.57% |
| Return · 3 months | −91.92% | −5.07% |
| Return · year to date | −98.33% | +0.65% |
| Return · 1 year | −99.73% | +17.88% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −99.77% | −22.47% |
| 52-week high | $92.40 | $408.61 |
| 52-week low | $0.18 | $244.15 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $168.57K | $3.87T |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $2.77K | $7.30B |
| Employees | 73 | 198,933 |
| Valuation | ||
| Price to earnings · trailing | n/a (negative earnings) | 17.09× |
| Price to earnings · forward | n/a (negative forward earnings) | 22.28× |
| Price to sales | 0.01× | 9.34× |
| Price to book | n/a (negative book value) | 6.69× |
| Enterprise value to EBITDA | n/a (negative EBITDA) | 23.46× |
| Enterprise value to revenue | 0.40× | 9.11× |
| PEG ratio | — | 1.20 |
| Earnings per share · trailing | -199.98 | 19.93 |
| Profitability | ||
| Gross margin | 30.38% | 60.90% |
| Operating margin | −37.39% | 34.03% |
| Profit margin | −93.14% | 54.75% |
| Return on equity | — | 48.68% |
| Return on assets | −43.15% | 12.96% |
| Growth | ||
| Revenue growth | −22.80% | +24.20% |
| Earnings growth | — | +294.00% |
| Balance sheet and payout | ||
| Debt / equity (%) | — | 18.86 |
| Current ratio | 0.14 | 2.72 |
| Dividend yield | 0.00% | 0.26% |
| Payout ratio | 0.00% | 4.26% |
| Trend and volatility | ||
| RSI · 14 | 12.87 | 29.54 |
| ADX · 14 | 55.32 | 19.15 |
| 50-day average | $1.48 | $342.36 |
| 200-day average | $3.51 | $341.27 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 27.45% | 2.66% |
The full DRCT analysis
Everything this table leaves out for Direct Digital Holdings, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the DRCT argument makes.
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Open the full DRCT analysisThe full GOOGL analysis
Everything this table leaves out for Alphabet Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the GOOGL argument makes.
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Open the full GOOGL analysis