e.l.f. Beauty, Inc. (ELF) vs Altria Group, Inc. (MO)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| ELF | MO | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Tobacco |
| Size band | MID | LARGE |
| Listing | NYSE | NYSE |
| Country | United States | United States |
| Theme | beauty-and-personal-care | tobacco-and-nicotine |
| Price and returns | ||
| Last close | $112.94 | $73.62 |
| Return · 1 week | −0.48% | −0.63% |
| Return · 1 month | +10.94% | +6.50% |
| Return · 3 months | +34.29% | −1.60% |
| Return · year to date | +45.15% | +30.61% |
| Return · 1 year | −10.49% | +19.59% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −14.68% | −4.46% |
| 52-week high | $132.37 | $77.06 |
| 52-week low | $48.82 | $54.70 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $6.66B | $122.93B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $163.20M | $566.58M |
| Employees | 849 | 5,900 |
| Valuation | ||
| Price to earnings · trailing | 116.57× | 15.09× |
| Price to earnings · forward | 29.13× | 12.22× |
| Price to sales | 3.83× | 5.85× |
| Price to book | 5.76× | n/a (negative book value) |
| Enterprise value to EBITDA | 34.98× | 8.76× |
| Enterprise value to revenue | 4.16× | 6.76× |
| PEG ratio | 1.37 | 2.63 |
| Earnings per share · trailing | 0.98 | 4.75 |
| Profitability | ||
| Gross margin | 74.44% | 72.24% |
| Operating margin | 14.32% | 76.36% |
| Profit margin | 3.38% | 38.90% |
| Return on equity | 6.04% | — |
| Return on assets | 5.14% | 29.54% |
| Growth | ||
| Revenue growth | +35.50% | +1.20% |
| Earnings growth | +93.10% | −2.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 79.50 | — |
| Current ratio | 2.55 | 0.52 |
| Dividend yield | 0.00% | 6.22% |
| Payout ratio | 0.00% | 89.26% |
| Trend and volatility | ||
| RSI · 14 | 61.41 | 58.06 |
| ADX · 14 | 39.02 | 23.45 |
| 50-day average | $104.15 | $69.68 |
| 200-day average | $80.77 | $68.56 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 3.35% | 2.07% |
The full ELF analysis
Everything this table leaves out for e.l.f. Beauty, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the ELF argument makes.
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Open the full ELF analysisThe full MO analysis
Everything this table leaves out for Altria Group, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MO argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full MO analysis