Alphabet Inc. (GOOGL) vs 36Kr Holdings Inc. (KRKR)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| GOOGL | KRKR | |
|---|---|---|
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Advertising Agencies |
| Size band | MEGA | NANO |
| Listing | Nasdaq GS | Nasdaq CM |
| Country | United States | China |
| Theme | martech-adtech | martech-adtech |
| Price and returns | ||
| Last close | $316.80 | $3.00 |
| Return · 1 week | −7.96% | −2.28% |
| Return · 1 month | −7.57% | −1.96% |
| Return · 3 months | −5.07% | +7.91% |
| Return · year to date | +0.65% | −35.90% |
| Return · 1 year | +17.88% | −48.89% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −22.47% | −48.98% |
| 52-week high | $408.61 | $5.88 |
| 52-week low | $244.15 | $2.50 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $3.87T | $5.92M |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $7.30B | $15.45K |
| Employees | 198,933 | 295 |
| Valuation | ||
| Price to earnings · trailing | 17.09× | 27.23× |
| Price to earnings · forward | 22.28× | 49.92× |
| Price to sales | 9.34× | 0.02× |
| Price to book | 6.69× | 0.30× |
| Enterprise value to EBITDA | 23.46× | n/a (negative enterprise value) |
| Enterprise value to revenue | 9.11× | n/a (negative enterprise value) |
| PEG ratio | 1.20 | — |
| Earnings per share · trailing | 19.93 | 0.11 |
| Profitability | ||
| Gross margin | 60.90% | 63.03% |
| Operating margin | 34.03% | 18.53% |
| Profit margin | 54.75% | 12.00% |
| Return on equity | 48.68% | 24.57% |
| Return on assets | 12.96% | 8.97% |
| Growth | ||
| Revenue growth | +24.20% | +33.70% |
| Earnings growth | +294.00% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 18.86 | 18.01 |
| Current ratio | 2.72 | 1.40 |
| Dividend yield | 0.26% | 0.00% |
| Payout ratio | 4.26% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 29.54 | 45.32 |
| ADX · 14 | 19.15 | 24.51 |
| 50-day average | $342.36 | $3.08 |
| 200-day average | $341.27 | $3.45 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.66% | 5.13% |
The full GOOGL analysis
Everything this table leaves out for Alphabet Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the GOOGL argument makes.
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Open the full GOOGL analysisThe full KRKR analysis
Everything this table leaves out for 36Kr Holdings Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the KRKR argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full KRKR analysis