Alphabet Inc. (GOOGL) vs Snap Inc. (SNAP)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| GOOGL | SNAP | |
|---|---|---|
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Size band | MEGA | LARGE |
| Listing | Nasdaq GS | NYSE |
| Country | United States | United States |
| Theme | martech-adtech | social-media |
| Price and returns | ||
| Last close | $316.80 | $6.34 |
| Return · 1 week | −7.96% | +1.12% |
| Return · 1 month | −7.57% | +21.46% |
| Return · 3 months | −5.07% | +32.91% |
| Return · year to date | +0.65% | −22.02% |
| Return · 1 year | +17.88% | −19.85% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −22.47% | −30.56% |
| 52-week high | $408.61 | $9.13 |
| 52-week low | $244.15 | $3.81 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $3.87T | $10.72B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $7.30B | $202.82M |
| Employees | 198,933 | 5,261 |
| Valuation | ||
| Price to earnings · trailing | 17.09× | n/a (negative earnings) |
| Price to earnings · forward | 22.28× | 7.86× |
| Price to sales | 9.34× | 1.63× |
| Price to book | 6.69× | 5.35× |
| Enterprise value to EBITDA | 23.46× | n/a (negative EBITDA) |
| Enterprise value to revenue | 9.11× | 1.88× |
| PEG ratio | 1.20 | 508.87 |
| Earnings per share · trailing | 19.93 | -0.18 |
| Profitability | ||
| Gross margin | 60.90% | 57.33% |
| Operating margin | 34.03% | −2.64% |
| Profit margin | 54.75% | −4.90% |
| Return on equity | 48.68% | −15.58% |
| Return on assets | 12.96% | −2.72% |
| Growth | ||
| Revenue growth | +24.20% | +18.90% |
| Earnings growth | +294.00% | — |
| Balance sheet and payout | ||
| Debt / equity (%) | 18.86 | 219.28 |
| Current ratio | 2.72 | 2.94 |
| Dividend yield | 0.26% | 0.00% |
| Payout ratio | 4.26% | — |
| Trend and volatility | ||
| RSI · 14 | 29.54 | 59.62 |
| ADX · 14 | 19.15 | 26.04 |
| 50-day average | $342.36 | $5.69 |
| 200-day average | $341.27 | $5.50 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.66% | 5.70% |
The full GOOGL analysis
Everything this table leaves out for Alphabet Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the GOOGL argument makes.
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Open the full GOOGL analysisThe full SNAP analysis
Everything this table leaves out for Snap Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the SNAP argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full SNAP analysis