Harley-Davidson, Inc. (HOG) vs Starbucks Corporation (SBUX)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| HOG | SBUX | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Recreational Vehicles | Restaurants |
| Size band | MID | LARGE |
| Listing | NYSE | Nasdaq GS |
| Country | United States | United States |
| Theme | automotive-oems | fast-food-and-quick-service |
| Price and returns | ||
| Last close | $28.85 | $102.69 |
| Return · 1 week | +7.93% | +4.92% |
| Return · 1 month | +16.94% | +7.79% |
| Return · 3 months | +14.08% | −0.40% |
| Return · year to date | +41.25% | +23.80% |
| Return · 1 year | +8.93% | +20.05% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −1.70% | −7.08% |
| 52-week high | $29.35 | $110.51 |
| 52-week low | $17.09 | $77.99 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $3.00B | $117.07B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $50.49M | $689.13M |
| Employees | 5,500 | 381,000 |
| Valuation | ||
| Price to earnings · trailing | 14.70× | 58.27× |
| Price to earnings · forward | 13.37× | 32.25× |
| Price to sales | 0.66× | 3.00× |
| Price to book | 0.90× | n/a (negative book value) |
| Enterprise value to EBITDA | 8.95× | 23.71× |
| Enterprise value to revenue | 0.90× | 3.49× |
| PEG ratio | 2.08 | 1.11 |
| Earnings per share · trailing | 1.82 | 1.73 |
| Profitability | ||
| Gross margin | 26.89% | 22.07% |
| Operating margin | 5.63% | 12.92% |
| Profit margin | 4.78% | 5.17% |
| Return on equity | 6.09% | — |
| Return on assets | 1.62% | 8.02% |
| Growth | ||
| Revenue growth | −5.90% | −1.40% |
| Earnings growth | −15.00% | +85.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 74.04 | — |
| Current ratio | 1.90 | 0.76 |
| Dividend yield | 2.80% | 2.50% |
| Payout ratio | 40.38% | 142.77% |
| Trend and volatility | ||
| RSI · 14 | 64.51 | 61.01 |
| ADX · 14 | 20.54 | 29.18 |
| 50-day average | $26.99 | $99.51 |
| 200-day average | $23.80 | $99.50 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 3.24% | 2.62% |
The full HOG analysis
Everything this table leaves out for Harley-Davidson, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the HOG argument makes.
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Open the full HOG analysisThe full SBUX analysis
Everything this table leaves out for Starbucks Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the SBUX argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full SBUX analysis