MediaAlpha, Inc. (MAX) vs Madison Square Garden Sports Corp. (MSGS)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| MAX | MSGS | |
|---|---|---|
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Entertainment |
| Size band | SMALL | MID |
| Listing | NYSE | NYSE |
| Country | United States | United States |
| Theme | martech-adtech | travel-and-leisure |
| Price and returns | ||
| Last close | $11.88 | $384.39 |
| Return · 1 week | +5.13% | −3.90% |
| Return · 1 month | +29.13% | −7.67% |
| Return · 3 months | −13.85% | −3.44% |
| Return · year to date | −0.59% | +48.49% |
| Return · 1 year | +4.12% | +69.20% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −19.18% | −12.43% |
| 52-week high | $14.70 | $438.93 |
| 52-week low | $7.09 | $207.90 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $630.41M | $9.36B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $8.36M | $110.70M |
| Employees | 147 | 522 |
| Valuation | ||
| Price to earnings · trailing | 7.10× | 1214.47× |
| Price to earnings · forward | 6.85× | n/a (negative forward earnings) |
| Price to sales | 0.50× | 8.11× |
| Price to book | 21.46× | n/a (negative book value) |
| Enterprise value to EBITDA | 8.37× | 305.35× |
| Enterprise value to revenue | 0.60× | 8.97× |
| Earnings per share · trailing | 1.62 | 0.32 |
| Profitability | ||
| Gross margin | 14.71% | 27.74% |
| Operating margin | 6.35% | 11.76% |
| Profit margin | 7.94% | 0.67% |
| Return on assets | 17.41% | 1.28% |
| Growth | ||
| Revenue growth | +25.90% | +36.70% |
| Balance sheet and payout | ||
| Current ratio | 1.29 | 0.50 |
| Dividend yield | 0.00% | 0.00% |
| Payout ratio | 0.00% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 59.30 | 38.52 |
| ADX · 14 | 35.27 | 16.66 |
| 50-day average | $11.28 | $398.93 |
| 200-day average | $10.60 | $357.09 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 5.27% | 3.26% |
The full MAX analysis
Everything this table leaves out for MediaAlpha, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MAX argument makes.
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Open the full MAX analysisThe full MSGS analysis
Everything this table leaves out for Madison Square Garden Sports Corp.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MSGS argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full MSGS analysis