MediaAlpha, Inc. (MAX) vs Zillow Group, Inc. (ZG)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| MAX | ZG | |
|---|---|---|
| Sector | Communication Services | Communication Services |
| Industry | Internet Content & Information | Internet Content & Information |
| Size band | SMALL | MID |
| Listing | NYSE | Nasdaq GS |
| Country | United States | United States |
| Theme | martech-adtech | real-estate-services |
| Price and returns | ||
| Last close | $11.88 | $33.73 |
| Return · 1 week | +5.13% | +6.00% |
| Return · 1 month | +29.13% | +19.82% |
| Return · 3 months | −13.85% | −0.24% |
| Return · year to date | −0.59% | −48.59% |
| Return · 1 year | +4.12% | −54.50% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −19.18% | −55.80% |
| 52-week high | $14.70 | $76.32 |
| 52-week low | $7.09 | $27.25 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $630.41M | $7.59B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $8.36M | $35.27M |
| Employees | 147 | 7,232 |
| Valuation | ||
| Price to earnings · trailing | 7.10× | 148.04× |
| Price to earnings · forward | 6.85× | 11.51× |
| Price to sales | 0.50× | 2.72× |
| Price to book | 21.46× | 1.78× |
| Enterprise value to EBITDA | 8.37× | 42.95× |
| Enterprise value to revenue | 0.60× | 2.68× |
| PEG ratio | — | 0.92 |
| Earnings per share · trailing | 1.62 | 0.23 |
| Profitability | ||
| Gross margin | 14.71% | 72.88% |
| Operating margin | 6.35% | 4.66% |
| Profit margin | 7.94% | 1.96% |
| Return on equity | — | 1.22% |
| Return on assets | 17.41% | 0.89% |
| Growth | ||
| Revenue growth | +25.90% | +17.90% |
| Balance sheet and payout | ||
| Debt / equity (%) | — | 12.95 |
| Current ratio | 1.29 | 1.92 |
| Dividend yield | 0.00% | 0.00% |
| Payout ratio | 0.00% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 59.30 | 41.93 |
| ADX · 14 | 35.27 | 12.23 |
| 50-day average | $11.28 | $34.08 |
| 200-day average | $10.60 | $44.54 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 5.27% | 4.25% |
The full MAX analysis
Everything this table leaves out for MediaAlpha, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MAX argument makes.
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Open the full MAX analysisThe full ZG analysis
Everything this table leaves out for Zillow Group, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the ZG argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full ZG analysis