McDonald's Corporation (MCD) vs Purple Innovation, Inc. (PRPL)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| MCD | PRPL | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Restaurants | Furnishings, Fixtures & Appliances |
| Size band | LARGE | NANO |
| Listing | NYSE | Nasdaq GS |
| Country | United States | United States |
| Theme | fast-food-and-quick-service | specialty-retail |
| Price and returns | ||
| Last close | $250.83 | $2.81 |
| Return · 1 week | +3.36% | +21.65% |
| Return · 1 month | +7.38% | +15.64% |
| Return · 3 months | −8.13% | −65.77% |
| Return · year to date | −16.83% | +290.28% |
| Return · 1 year | −18.15% | +234.92% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −26.60% | −71.90% |
| 52-week high | $341.75 | $10.00 |
| 52-week low | $229.20 | $0.28 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $177.50B | $12.27M |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $1.24B | $62.66K |
| Employees | 150,000 | 1,100 |
| Valuation | ||
| Price to earnings · trailing | 19.74× | n/a (negative earnings) |
| Price to earnings · forward | 17.65× | n/a (negative forward earnings) |
| Price to sales | 6.21× | 0.03× |
| Price to book | n/a (negative book value) | n/a (negative book value) |
| Enterprise value to EBITDA | 15.12× | n/a (negative EBITDA) |
| Enterprise value to revenue | 8.15× | 0.45× |
| PEG ratio | 2.57 | n/a (negative earnings) |
| Earnings per share · trailing | 12.31 | -11.27 |
| Profitability | ||
| Gross margin | 57.38% | 40.80% |
| Operating margin | 46.49% | −4.33% |
| Profit margin | 31.72% | −10.74% |
| Return on assets | 13.25% | −6.62% |
| Growth | ||
| Revenue growth | +3.70% | −6.50% |
| Earnings growth | +5.70% | — |
| Balance sheet and payout | ||
| Current ratio | 1.08 | 0.52 |
| Dividend yield | 3.18% | 0.00% |
| Payout ratio | 59.71% | — |
| Trend and volatility | ||
| RSI · 14 | 60.71 | 56.32 |
| ADX · 14 | 32.35 | 23.08 |
| 50-day average | $249.35 | $3.19 |
| 200-day average | $284.26 | $1.99 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 1.86% | 7.57% |
The full MCD analysis
Everything this table leaves out for McDonald's Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MCD argument makes.
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Open the full MCD analysisThe full PRPL analysis
Everything this table leaves out for Purple Innovation, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the PRPL argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full PRPL analysis