Altria Group, Inc. (MO) vs Primo Brands Corporation (PRMB)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| MO | PRMB | |
|---|---|---|
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Tobacco | Beverages - Non-Alcoholic |
| Size band | LARGE | MID |
| Listing | NYSE | NYSE |
| Country | United States | United States |
| Theme | tobacco-and-nicotine | non-alcoholic-beverages |
| Price and returns | ||
| Last close | $73.62 | $19.66 |
| Return · 1 week | −0.63% | −0.66% |
| Return · 1 month | +6.50% | +0.87% |
| Return · 3 months | −1.60% | −16.48% |
| Return · year to date | +30.61% | +22.10% |
| Return · 1 year | +19.59% | −11.78% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −4.46% | −24.99% |
| 52-week high | $77.06 | $26.21 |
| 52-week low | $54.70 | $14.36 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $122.93B | $7.12B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $566.58M | $77.89M |
| Employees | 5,900 | 12,000 |
| Valuation | ||
| Price to earnings · trailing | 15.09× | 65.63× |
| Price to earnings · forward | 12.22× | 13.31× |
| Price to sales | 5.85× | 1.06× |
| Price to book | n/a (negative book value) | 2.39× |
| Enterprise value to EBITDA | 8.76× | 9.30× |
| Enterprise value to revenue | 6.76× | 1.85× |
| PEG ratio | 2.63 | — |
| Earnings per share · trailing | 4.75 | 0.30 |
| Profitability | ||
| Gross margin | 72.24% | 29.25% |
| Operating margin | 76.36% | 11.50% |
| Profit margin | 38.90% | 1.66% |
| Return on equity | — | 3.59% |
| Return on assets | 29.54% | 4.16% |
| Growth | ||
| Revenue growth | +1.20% | +3.80% |
| Earnings growth | −2.70% | +162.80% |
| Balance sheet and payout | ||
| Debt / equity (%) | — | 191.17 |
| Current ratio | 0.52 | 1.05 |
| Dividend yield | 6.22% | 2.44% |
| Payout ratio | 89.26% | 146.67% |
| Trend and volatility | ||
| RSI · 14 | 58.06 | 46.29 |
| ADX · 14 | 23.45 | 17.87 |
| 50-day average | $69.68 | $20.79 |
| 200-day average | $68.56 | $21.38 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.07% | 2.75% |
The full MO analysis
Everything this table leaves out for Altria Group, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MO argument makes.
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Open the full MO analysisThe full PRMB analysis
Everything this table leaves out for Primo Brands Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the PRMB argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full PRMB analysis