Microsoft Corporation (MSFT) vs ServiceNow, Inc. (NOW)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| MSFT | NOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Infrastructure | Software - Application |
| Size band | MEGA | LARGE |
| Listing | Nasdaq GS | NYSE |
| Country | United States | United States |
| Theme | generative-ai | saas |
| Price and returns | ||
| Last close | $532.60 | $158.18 |
| Return · 1 week | −0.17% | +8.82% |
| Return · 1 month | +4.59% | +20.33% |
| Return · 3 months | +35.40% | +42.99% |
| Return · year to date | +13.12% | +7.28% |
| Return · 1 year | +0.84% | −16.42% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −3.81% | −18.03% |
| 52-week high | $553.72 | $192.97 |
| 52-week low | $349.20 | $81.24 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $3.95T | $163.54B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $11.13B | $2.00B |
| Employees | 223,000 | 29,187 |
| Valuation | ||
| Price to earnings · trailing | 29.81× | 88.73× |
| Price to earnings · forward | 22.60× | 28.36× |
| Price to sales | 11.97× | 9.96× |
| Price to book | 8.98× | 11.73× |
| Enterprise value to EBITDA | 20.52× | 51.97× |
| Enterprise value to revenue | 12.01× | 10.22× |
| PEG ratio | 1.72 | 1.02 |
| Earnings per share · trailing | 17.95 | 1.60 |
| Profitability | ||
| Gross margin | 67.94% | 74.77% |
| Operating margin | 45.11% | 4.06% |
| Profit margin | 40.31% | 11.34% |
| Return on equity | 34.04% | 14.24% |
| Return on assets | 14.09% | 4.25% |
| Growth | ||
| Revenue growth | +17.70% | +24.00% |
| Earnings growth | +31.70% | −21.90% |
| Balance sheet and payout | ||
| Debt / equity (%) | 29.12 | 67.54 |
| Current ratio | 1.23 | 0.70 |
| Dividend yield | 0.74% | 0.00% |
| Payout ratio | 19.83% | 0.00% |
| Trend and volatility | ||
| RSI · 14 | 57.24 | 68.67 |
| ADX · 14 | 27.44 | 33.62 |
| 50-day average | $509.17 | $138.17 |
| 200-day average | $436.79 | $115.17 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.09% | 3.91% |
The full MSFT analysis
Everything this table leaves out for Microsoft Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the MSFT argument makes.
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Open the full MSFT analysisThe full NOW analysis
Everything this table leaves out for ServiceNow, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the NOW argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full NOW analysis