Rush Enterprises, Inc. (RUSHA) vs Starbucks Corporation (SBUX)
The same free fields, in the same order, for both companies, so a figure on one line can be read straight across.
This page states measurements and nothing else. It does not rank the two companies, name one of them, or draw a conclusion from the figures.
Data as of Oct 27, 2026, for both companies.
The figures, field by field
A dash means the snapshot carries no figure for that company on that line. A line is dropped only when neither company has it, so a dash beside a figure is a fact about coverage, not about either company.
| RUSHA | SBUX | |
|---|---|---|
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Auto & Truck Dealerships | Restaurants |
| Size band | MID | LARGE |
| Listing | Nasdaq GS | Nasdaq GS |
| Country | United States | United States |
| Theme | specialty-retail | fast-food-and-quick-service |
| Price and returns | ||
| Last close | $45.36 | $102.69 |
| Return · 1 week | +0.67% | +4.92% |
| Return · 1 month | −4.57% | +7.79% |
| Return · 3 months | −42.45% | −0.40% |
| Return · year to date | −15.70% | +23.80% |
| Return · 1 year | −9.47% | +20.05% |
| Distance from the 52-week highThe last close measured against the highest close of the past 52 weeks. | −45.75% | −7.08% |
| 52-week high | $83.61 | $110.51 |
| 52-week low | $43.57 | $77.99 |
| Size and turnover | ||
| Market value · USDConverted to US dollars, so two companies listed in different currencies sit under one heading. | $5.29B | $117.07B |
| Turnover · median day, USDThe median value traded in a session over the past 50 sessions. | $25.20M | $689.13M |
| Employees | 7,858 | 381,000 |
| Valuation | ||
| Price to earnings · trailing | 20.14× | 58.27× |
| Price to earnings · forward | 14.57× | 32.25× |
| Price to sales | 0.72× | 3.00× |
| Price to book | 2.23× | n/a (negative book value) |
| Enterprise value to EBITDA | 10.36× | 23.71× |
| Enterprise value to revenue | 0.90× | 3.49× |
| PEG ratio | 3.42 | 1.11 |
| Earnings per share · trailing | 2.21 | 1.73 |
| Profitability | ||
| Gross margin | 19.74% | 22.07% |
| Operating margin | 5.11% | 12.92% |
| Profit margin | 3.67% | 5.17% |
| Return on equity | 11.80% | — |
| Return on assets | 4.95% | 8.02% |
| Growth | ||
| Revenue growth | −1.60% | −1.40% |
| Earnings growth | +1.10% | +85.70% |
| Balance sheet and payout | ||
| Debt / equity (%) | 63.08 | — |
| Current ratio | 1.45 | 0.76 |
| Dividend yield | 1.24% | 2.50% |
| Payout ratio | 22.89% | 142.77% |
| Trend and volatility | ||
| RSI · 14 | 37.38 | 61.01 |
| ADX · 14 | 33.61 | 29.18 |
| 50-day average | $51.06 | $99.51 |
| 200-day average | $65.50 | $99.50 |
| Average true range · share of priceAverage true range over 14 sessions, stated as a share of the last close, so it can be read across two share prices. | 2.15% | 2.62% |
The full RUSHA analysis
Everything this table leaves out for Rush Enterprises, Inc.: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the RUSHA argument makes.
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Open the full RUSHA analysisThe full SBUX analysis
Everything this table leaves out for Starbucks Corporation: the plain-language summary and key points, the accumulation read, signal history, full fundamentals, market context, and the case each side of the SBUX argument makes.
$9.90 per stock, one time, 30 days of access.
Open the full SBUX analysis